T Crystal

Marketing, Digital, Web, and Creative Professional

Hello! My name is Tameka, also known as "T Crystal." A marketing, digital, web, and creative professional with more than a decade of experience across higher education marketing, interactive advertising, technology, digital marketing, and broadcast advertising. Focused on innovation, entrepreneurship, and building digital brands, websites, and marketing experiences through strategy, creative execution, and technical expertise.

I have a Master of Science in Management and Systems, Database Technologies from New York University and a Bachelor of Arts in Professional Journalism, Broadcasting from the University of Minnesota. I also have a web design certificate and Google AdWords and Analytics certification.

I'm experienced with developing and executing marketing and digital initiatives from concept to completion, combining strategic thinking with hands-on execution across web, marketing content, and multimedia production.

This website is only intended to be a snapshot of some of the projects that I have been involved with throughout my career. My experience is more extensive than what is presented here.

Professional Highlights

  • Started and led an in-house web and creative team consisting of web assistant(s), graphic designer(s), and multimedia designer(s) at a prominent University in NYC.
  • Worked with IT to develop a customized ticketing system in ServiceNow to manage internal requests for the team and department. Contributed to team efficiency, a more organized and streamlined workflow process, and effective project management.
  • Led and managed the implementation of a live chat agent feature integrated with Salesforce and embedded across multiple pages on the main website. For several years, the feature had a sustainable and significant impact on the growth and conversion rate of web leads in the marketing database.
  • Designed and developed 40 plus landing pages for industry partner Fortune 500 companies; significantly growing the leads in marketing database for the corporate audience.
  • Managed public facing high traffic websites for a department, doubling the number of pageviews and unique pageviews on the main website within a single year.
  • Created a paid search and display Google Advertising Geo-Targeting campaign for two master's degrees with: a 100 percent marketing qualified leads (MQL) rate for one program and 62.5 percent MQL rate for the other.
  • Created dashboards reports in Google Analytics, Google Data Studio, and Salesforce for presentations and usage by key stakeholders, partners, and marketing operations.
  • Led the creation of websites and multiple redesigns for two semi-annual and annual conferences and handled the design of digital signage and ads displayed during the in-person and live-streamed events.
  • Designed backdrops and branded marketing collateral for usage at large industry conferences and events such as: Cyber Lecture Series, CSAW, WiCyS, and more.

Independent Marketing & Brand Ventures

Marketing Venture

  • Developed web and digital marketing service offerings, including service positioning, proposals, pricing structures, terms, and delivery processes.
  • Created brand identity, messaging, website presence, and digital marketing assets to support a marketing-focused venture.

Lifestyle Brand

  • Built and positioned a lifestyle-focused digital brand, developing brand identity, website experience, content strategy, and audience-focused digital content.
  • Produced creative assets, email marketing campaigns, copywriting, and multimedia content to support brand engagement.

Core Skills & Capabilities

Strategy & Marketing

Developing web and creative marketing strategies, planning, and execution.

Web Design & Development

Designing and developing responsive websites focused on user experience, accessibility, and digital presence.

Creative Direction

Leading visual direction, branding, and content development across digital and multimedia channels.

Content & Multimedia Production

Creating marketing content, including video editing, graphic design, email campaigns, and digital assets for brand awareness and engagement.

Analytics & Reporting

Developing analytics insights and reporting dashboards to support data-driven decision-making and performance optimization.


Tools & Technologies

Adobe Creative Cloud, WordPress, Drupal, Google Analytics, Looker Studio, Google Tag Manager, Visual Studio Code, Canva, Final Cut Pro, HTML, CSS, JavaScript, PHP, SQL, Salesforce, HubSpot, Jira, Asana, Meta Business Suite, YouTube Facebook, Instagram, and related digital marketing technologies





Back to Top