Web and Creative Desk Environment

Hello! My name is Tameka. I have more than a decade of experience in marketing, digital, technology, interactive advertising, and broadcast advertising. I have a Master of Science in Management and Systems, Database Technologies from New York University and a Bachelor of Arts in Professional Journalism, Broadcasting from the University of Minnesota. I also have a web design certificate and Google AdWords and Analytics certification. I have developed expertise in providing creative web, digital marketing, analytics, and multimedia solutions to clients.

My favorite thing about my work is getting to apply my creativity to everything I do and seeing projects through from conception to completion! I have experience with managing a web and creative team, and collaborating with cross-functional teams, vendors, and corporate partners.

Skills

Expertise

Marketing (Brand, Creative, Digital), Graphic Design, Responsive Web Design & Development, Data Visualization & Analytics, Multimedia Production

Tools Used

Design, Web, and Analytics Software

Adobe Creative Cloud (Photoshop, InDesign, Illustrator), Final Cut Pro, Google Analytics, Google Data Studio (Looker Studio), Google Tag Manager, Bootstrap, Drupal CMS, WordPress CMS, PowerPoint, Excel, Microsoft SQL Developer, Oracle SQL Developer and Data Modeler, Salesforce, Ac-On Marketing Automation, Optimizely, Hubspot, Foleon, Canva, BrightEdge SEO, Bitbucket, Acquia, Docker, Lando

Programming Languages

HTML, CSS, SASS, PHP, Twig, JavaScript, jQuery, SQL

Project Management & Collaboration

ServiceNow, Slack, Asana, Jira, Basecamp, Microsoft Teams, Zoom, Outlook

Languages

English - Fluent, French - Intermediate

Professional Highlights

  • Started and led an in-house web and creative team consisting of web assistant(s), graphic designer(s), and multimedia designer(s) at a prominent University in NYC.
  • Worked with IT to develop a customized ticketing system in ServiceNow to manage internal requests for the team and department. Contributed to team efficiency, a more organized and streamlined workflow process, and effective project management.
  • Led and managed the implementation of a live chat agent feature integrated with Salesforce and embedded across multiple pages on the main website. For several years, the feature had a sustainable and significant impact on the growth and conversion rate of web leads in the marketing database.
  • Designed and developed 40 plus landing pages for industry partner Fortune 500 companies; significantly growing the leads in marketing database for the corporate audience.
  • Managed public facing high traffic websites for a department, doubling the number of pageviews and unique pageviews on the main website within a single year.
  • Created a paid search and display Google Advertising Geo-Targeting campaign for two master's degrees with: a 100 percent marketing qualified leads (MQL) rate for one program and 62.5 percent MQL rate for the other.
  • Created dashboards reports in Google Analytics, Google Data Studio, and Salesforce for presentations and usage by key stakeholders, partners, and marketing operations.
  • Led the creation of websites and multiple redesigns for two semi-annual and annual conferences and handled the design of digital signage and ads displayed during the in-person and live-streamed events.
  • Designed backdrops and branded marketing collateral for usage at large industry conferences and events such as: Cyber Lecture Series, CSAW, WiCyS, and more.

Creative Direction + Brochure and Flyer Designs



 


Creative Direction: Corporate Brochure

 

Front and Back Cover

 


 

Inside Left and Right

 


Corporate Flyer Design



Backdrop Design and Marketing Collateral




Cyber Event Poster Designs

Led multiple website redesigns for this semi-annual and annual cybersecurity lecture, designed the event posters, and handled the design of digital signage and ads displayed during the in-person and live-streamed events.





T-Shirt Design




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